Vive le cognac !

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A radio report about cognac, an alcoholic beverage made in France.


This was a radio report on France Info I listened to while walking to work along the shady streets of Mosman, Australia. It was about a couple of interesting information, one of them about the French exports. Did you know that wines and spirits account for the 2nd export sector after the aeronautics industry?

When we talk about French wines, one thinks immediately of champagne, bordeaux and bourgogne. However these prestigious Grands Crus do not take the high ground. Against all odds, the winner is … cognac!

Therefore, it is estimated that more than 161 million of bottles are sold to foreign markets, representing a staggering turnover of 2.296 billion euros.

The alcoholic beverage which is produced in Poitou-Charentes around the little town of Cognac, is a variety of brandy, similar to armagnac.

To lay to rest some misconceptions, France is only the 6th biggest market for consumption of cognac, far behind the United States, the world’s largest market with 30% market share (3% for France).

To know more about cognac sales in France and abroad, check out this radio report (in French): http://www.franceinfo.fr/decryptage/a-premiere-vue/a-exporter-sans-moderation-1298761-2014-01-29


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About Author

Pierre is a French/Australian who is passionate about France and its culture. He grew up in France and Germany and has also lived in Australia and England. In 2014 he moved back to Europe from Sydney with his wife and daughter to be closer to their families and to France. He has a background teaching French and holds a Master of Translating and Interpreting English-French with the degree of Master of International Relations and a degree of Economics and Management.

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