The Christmas markets on the Alsace Wine Route are among the most atmospheric in France, weaving together centuries-old traditions, half-timbered charm, and the soft glow of Advent lights.
Stretching from Marlenheim to Thann, the Alsace Wine Route is a legendary route that winds through vineyards, storybook villages, and historic towns that seem to step effortlessly into the festive season.
As December approaches, each stop along the way transforms: timbered façades are dressed in evergreens, bakeries release the scent of cinnamon and spice, and local artisans fill wooden stalls with handcrafted treasures.
From intimate village squares to lively town centres, these Christmas markets offer more than just festive shopping — they invite visitors to slow down, wander, and discover the region’s unique blend of culture, craftsmanship, and seasonal warmth.
Lights, Christmas trees, Advent wreaths, beautiful window displays… here are five Christmas markets along the Alsace Wine Route worth exploring.
Christmas markets on the Alsace Wine Route
The 170-kilometre Alsace Wine Route stretches from Marlenheim in the north to Thann in the south, winding its way along the foothills of the Vosges.
This is a landscape shaped by centuries of winemaking tradition, where crumbling medieval castles still watch over the plain and the villages below.
As you travel this scenic road, a string of picture-perfect towns reveals itself one by one — places that share the hallmarks of Alsatian charm: half-timbered houses leaning over cobbled lanes, ancient churches, peaceful fountains and old fortified gates.
Look up, and you may spot a stork’s nest perched proudly on the roof of a public building or chimney — a beloved symbol of the region.
During the holiday season, these villages become even more enchanting. Their façades glow with festive lights, the scent of mulled wine drifts through the streets, and artisans set up stalls filled with traditional crafts.
The Advent period is an ideal time to discover the jewels of the Alsatian vineyards, and among the many festive events, five Christmas markets stand out: Obernai, Riquewihr, Kaysersberg, Colmar and Eguisheim.
Christmas in Obernai
Obernai, the second most visited town in the Bas-Rhin, is a jewel on the Alsace Wine Route — a place where medieval charm and lively traditions come together effortlessly.
During Advent, the town dresses its ramparts and squares with warm lights and evergreen garlands, creating a welcoming, village-like Christmas atmosphere.
Obernai’s Christmas market, set near the historic ramparts, focuses on local crafts and gastronomy, a theme deeply rooted in the region’s identity.
Around 30 wooden chalets showcase the best of Alsatian flavours: artisanal gingerbread, spiced pain d’épices, traditional mannalas, and mulled wine made from local vineyards.
Visitors can wander through a setting framed by Renaissance houses, the neo-Gothic Belfry, and the picturesque marketplace, making Obernai a perfect stop for those seeking authenticity and regional pride during the festive season.
Read more about the Obernai Christmas Market on the blog.
Christmas in Riquewihr
Riquewihr, often described as one of the most beautiful villages in France, feels as though it stepped out of a fairy tale — and never more so than at Christmas.
Encircled by vineyards and sheltered by ancient fortifications, the town’s narrow cobbled streets lead past perfectly preserved Renaissance half-timbered houses in hues of gold, blue and rose.
During Advent, the village becomes a glowing labyrinth of decorated façades, fir branches, and traditional Christmas ornaments.
Riquewihr’s Christmas market, located near the Town Hall, brings together local artisans and food producers.
You’ll find everything from handmade decorations to warm bretzels, spiced biscuits, and mulled wine infused with Alsatian spices.
Visitors are encouraged to explore beyond the market itself: every street, courtyard, and doorway becomes part of the festive décor, creating a charming winter stroll reminiscent of a Christmas storybook.
Read more about the Riquewihr Christmas Market on the blog.
Christmas in Kaysersberg
Kaysersberg is one of Alsace’s most charming destinations year-round, but during Advent it becomes something truly special.
Surrounded by wooded hills and overlooked by the ruins of an ancient castle, this small town combines medieval heritage with deep-rooted Christmas traditions.
Kaysersberg’s Christmas market is the oldest on the Alsace Wine Route, launched in 1987 by a group of passionate locals determined to preserve an authentic Alsatian Christmas spirit.
The market takes place only on the four weekends of Advent (Friday to Sunday), adding to its sense of rarity.
In the courtyard of the Town Hall and nearby alleys, craftspeople present handmade toys, natural decorations, ceramics, and regional produce — all chosen for their quality and authenticity.
The entire town is beautifully decorated, from bridges over the Weiss River to the timbered façades glowing with candlelight.
The scent of pine, spices and roasted chestnuts lingers in the air, making a visit to Kaysersberg feel like stepping into a cherished Christmas tradition.
Read more about the Kaysersberg Christmas Market on the blog.
Christmas in Colmar
Colmar, the capital of Alsace wines, hosts the largest and most diverse Christmas celebrations along the Wine Route.
With five distinct Christmas markets spread across the historic centre, the town turns into a festive network of lights, flavours, and colours.
From the majestic Dominican Church to the postcard-perfect Little Venice district, every corner is illuminated and decorated with care.
Each market has its own atmosphere: crafts at Place des Dominicains, gourmet specialities at Place de la Cathédrale, children’s activities in Little Venice, and countless stalls offering decorations, local produce, and festive treats.
The half-timbered houses reflect beautifully in the canals, giving Colmar a romantic Christmas glow that attracts visitors from all over Europe.
Thanks to its size and variety, Colmar is an excellent base to explore other towns and villages — including Strasbourg, just a short train ride away, home to one of the oldest Christmas markets in Europe.
Read more about the Colmar Christmas Market on the blog.
Christmas in Éguisheim
Eguisheim, crowned Plus Beau Village de France, is instantly recognisable with its unique circular layout built around an ancient castle.
Colourful half-timbered houses line the narrow streets, each one adorned with shutters, flower boxes, and festive wreaths.
During Advent, the whole village seems wrapped in a warm golden light.
Eguisheim’s Christmas market may be modest in size, but it is filled with charm.
Artisans present high-quality crafts, decorations and local produce, while musicians and choirs often add a gentle festive soundtrack.
Because of its intimate scale, the market feels peaceful — perfect for slow wandering and appreciating the village’s architectural beauty.
Walking the concentric lanes, visitors discover delicate Christmas decorations, nativity scenes, and tiny courtyards glowing with lanterns.
It is one of our favourite Christmas markets on the Alsace Wine Route precisely because it blends charm, authenticity and tranquillity.
Read more about the Eguisheim Christmas market on the blog.
Other Christmas Markets on the Alsace Wine Route
Beyond these five highlights, the Alsace Wine Route offers many other festive stops worth discovering.
Thann hosts a Christmas market at the southern gateway to the route, set against the backdrop of the magnificent Collegiate Church of St. Thiébaut.
Rouffach offers a smaller, family-friendly market centred around its Romanesque church and beautiful town square.
Turckheim is famous not only for its Christmas market but also for its living Advent calendar — each evening, a new window opens on the town’s colourful façades.
Ribeauvillé stages one of the most original markets in the region: a medieval-themed Christmas celebration featuring costumed performers, traditional music and old-fashioned crafts.
Molsheim hosts a cosy Christmas market near its historic cloister, ideal for those seeking an off-the-beaten-path experience.
Finally, Guebwiller presents its unique Noël Bleu (“Blue Christmas”), during which blue lights, artistic installations, concerts, and performances illuminate the town in a contemporary festive style.
Final Words about Christmas Markets on the Alsace Wine Route
Exploring the Christmas markets on the Alsace Wine Route is an invitation to slow down, wander from village to village, and experience the region at its most enchanting.
From the intimate charm of Eguisheim to the vibrant streets of Colmar, each market brings its own blend of tradition, craftsmanship and festive warmth — all set against the backdrop of vineyards, medieval architecture and time-honoured Alsatian culture.
But the magic of Christmas in Alsace extends far beyond the Wine Route.
If your journey continues, you’ll find other remarkable markets well worth the detour.
Saverne enchants visitors with its elegant pink sandstone façades and its “City of Fairy Tales” theme.
Haguenau, one of the oldest towns in the region, offers a spacious and beautifully lit market perfect for families.
Wissembourg, near the German border, delivers a peaceful, picturesque setting with half-timbered houses reflected in its waterways.
And Sélestat, the historic cradle of the Christmas tree tradition, blends heritage and creativity with exhibitions, decorations and a festive programme unlike anywhere else.
Together, these destinations remind travellers that Christmas in Alsace is not just a season — it is a journey through stories, flavours, lights and centuries of tradition.
Wherever you choose to go, the region offers countless ways to celebrate the warmth and wonder of Advent.
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